Can I use bullet points in a job advertisement

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Yes, but be very careful...

Job seekers don't read job advertisements, they scan them. Helpfully bullet points make it easier to scan.

However our research has found do not use asterisks "*" because it may reduce the chances of your advert being found and can create formatting issues!

Genius tip:

Use hyphens "-" as bullet points, it doesn't seem to influence search results and doesn't create so many weird formatting issues. (Our editorial team can take care of this for you)