Can I use bullet points in a job advertisement

Yes, but be very careful...

Job seekers don't read job advertisements, they scan them. Helpfully bullet points make it easier to scan.

However our research has found do not use asterisks "*" because it may reduce the chances of your advert being found and can create formatting issues!

Genius tip:

Use hyphens "-" as bullet points, it doesn't seem to influence search results and doesn't create so many weird formatting issues. (Our editorial team can take care of this for you)